Our aim to provide expertise to help companies gathering insightful information to drive better, faster and more effective business decisions.
Your Trusted Qualitative Specialist
TOOLBOX
Methodologies we use a lot
- 1 to 1 in-depth interview
- Friend pairs interviews
- Triad interviews
- Small group FGD (3-4 respondents)
- FGD of 6-8 respondents
- FGD of above 8 respondents
- Wording association
- Picture collage & brand mapping
- Writing diary or blog before FGD
- Virtual character and world
- Other creative techniques, such as ‘five
- senses journey’
- …
Ethnographic research
- Home visit
- Accompanied shopping
- Enter consumers living conditions
and get real life experiences
Co-creation workshop
- Brainstorming