Our aim to provide expertise to help companies gathering insightful information to drive better, faster and more effective business decisions.
Your Trusted Qualitative Specialist


Methodologies we use a lot
  • 1 to 1 in-depth interview
  • Friend pairs interviews
  • Triad interviews
  • Small group FGD (3-4 respondents)
  • FGD of 6-8 respondents
  • FGD of above 8 respondents
  • Wording association
  • Picture collage & brand mapping
  • Writing diary or blog before FGD
  • Virtual character and world
  • Other creative techniques, such as ‘five
  • senses journey’
Ethnographic research
  • Home visit
  • Accompanied shopping
  • Enter consumers living conditions

    and get real life experiences

Co-creation workshop
  • Brainstorming